Conventional where it should be bold and mild where it should be wild, "10,000 BC" reps a missed opportunity to present an imaginative vision of a prehistoric moment. Pussyfooting around with multicultural fantasies of how various African tribes might have banded together against unnamed pyramid-building slavemasters, with periodic attacks by now-extinct giant beasts, helmer Roland Emmerich does serve up some moments of grand spectacle to enliven an otherwise bland concoction. After long delays (pic was originally announced for summer 2007 release), Warner Bros. is pointedly opening the film in what is now referred to as the "300" slot, generating expectations that should result in a potent opening. Stateside B.O. will likely slide quickly, but international prospects appear quite brawny.
With the nearly limitless possibilities provided by CGI and violence-tolerant R ratings, it would seem that, if you're going to make an action epic set in an exotic time and place, you just need to go for it. Regardless of one's critical opinions of individual films, it's hard to deny the balls-out, ultra-visceral, stylistically audacious approaches of "Apocalypto" and "300" injected some fresh excitement into a long-dormant and generally derided genre.
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With the nearly limitless possibilities provided by CGI and violence-tolerant R ratings, it would seem that, if you're going to make an action epic set in an exotic time and place, you just need to go for it. Regardless of one's critical opinions of individual films, it's hard to deny the balls-out, ultra-visceral, stylistically audacious approaches of "Apocalypto" and "300" injected some fresh excitement into a long-dormant and generally derided genre.